AI & Technology
Daily coverage of the tools, platforms, and emerging technologies reshaping marketing, media, and go-to-market execution.

Purpose-Built Sub-Agents Hold Accuracy And Speed On Live Sales Calls
Sachin Bhat, Co-Founder and CTO at 1mind, explains how splitting an agent into single-job sub-agents keeps it accurate on live sales calls as its range of tasks grows.

AI Belongs in the Workflow Only After the Workflow Is Rebuilt for It
Brands are racing to add AI as audiences sour on AI-made content. 1021 Creative's Alison Murdock says redesign the invisible work first and keep the human voice audiences trust.

Every Buyer Can Now Get a Demo, Whether Sales Qualifies Them or Not
Sachin Bhat, Co-Founder and CTO at 1mind, on what replaces lead scoring when buyers arrive informed and want hands-on access on the first call.

On Live Sales Calls, AI Gets 200 Milliseconds to Sound Human
Human turn-taking runs on a reflex clocked in milliseconds. A voice AI's real test isn't whether it can talk but whether it can take a turn on human time.
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69% of B2B Buyers Now Use Sales Reps to Validate AI Research, New Data Shows
Buyers are running the journey themselves and calling in humans at decisive moments. That redraws the seller’s job around what AI can’t provide: accountable judgment.

Knowing When Not To Add Another Agent Becomes The Core Skill In Building Reliable AI
Cognition co-founder Walden Yan says the reflex to add another agent is what makes AI systems fragile, and reliability comes from controlling context.

Conductor, Not Reviewer: Klaviyo's CMO Wants to Retire the Term 'Human in the Loop'
Jamie Domenici, Chief Marketing Officer at Klaviyo, says the shift to autonomous agents hands marketers the baton and raises what the job demands.

Software Buyers Route Shortlist Research Through Chatbots Before Sellers Reach Them
G2's CMO Alexandra London says vendors are ranked in conversations they never see, which puts their public record in charge of the outcome.

One in Five B2B Sellers Will Face Quote Negotiations Led by AI Buyer Agents This Year
With commerce protocols live from Google and OpenAI and venture money pouring into procurement agents, machine-to-machine buying has moved from thought experiment to roadmap.

Enterprise AI Agent Ambitions Are Running Far Ahead of Actual Deployments
Only 17 percent of organizations have agents deployed while more than 60 percent plan to within two years, the steepest ambition curve on the hype cycle.

Gartner Expects More Than 40% of Agentic AI Projects to Be Canceled by 2027
Runaway costs, unclear value, and thin engineering are starting to separate real autonomous systems from demos with a subscription price.

Purpose-Built Sub-Agents Hold Accuracy And Speed On Live Sales Calls
Sachin Bhat, Co-Founder and CTO at 1mind, explains how splitting an agent into single-job sub-agents keeps it accurate on live sales calls as its range of tasks grows.

AI Belongs in the Workflow Only After the Workflow Is Rebuilt for It
Brands are racing to add AI as audiences sour on AI-made content. 1021 Creative's Alison Murdock says redesign the invisible work first and keep the human voice audiences trust.

Every Buyer Can Now Get a Demo, Whether Sales Qualifies Them or Not
Sachin Bhat, Co-Founder and CTO at 1mind, on what replaces lead scoring when buyers arrive informed and want hands-on access on the first call.

On Live Sales Calls, AI Gets 200 Milliseconds to Sound Human
Human turn-taking runs on a reflex clocked in milliseconds. A voice AI's real test isn't whether it can talk but whether it can take a turn on human time.
.webp)
69% of B2B Buyers Now Use Sales Reps to Validate AI Research, New Data Shows
Buyers are running the journey themselves and calling in humans at decisive moments. That redraws the seller’s job around what AI can’t provide: accountable judgment.

Knowing When Not To Add Another Agent Becomes The Core Skill In Building Reliable AI
Cognition co-founder Walden Yan says the reflex to add another agent is what makes AI systems fragile, and reliability comes from controlling context.

Conductor, Not Reviewer: Klaviyo's CMO Wants to Retire the Term 'Human in the Loop'
Jamie Domenici, Chief Marketing Officer at Klaviyo, says the shift to autonomous agents hands marketers the baton and raises what the job demands.

Software Buyers Route Shortlist Research Through Chatbots Before Sellers Reach Them
G2's CMO Alexandra London says vendors are ranked in conversations they never see, which puts their public record in charge of the outcome.

One in Five B2B Sellers Will Face Quote Negotiations Led by AI Buyer Agents This Year
With commerce protocols live from Google and OpenAI and venture money pouring into procurement agents, machine-to-machine buying has moved from thought experiment to roadmap.

Enterprise AI Agent Ambitions Are Running Far Ahead of Actual Deployments
Only 17 percent of organizations have agents deployed while more than 60 percent plan to within two years, the steepest ambition curve on the hype cycle.

Gartner Expects More Than 40% of Agentic AI Projects to Be Canceled by 2027
Runaway costs, unclear value, and thin engineering are starting to separate real autonomous systems from demos with a subscription price.

Purpose-Built Sub-Agents Hold Accuracy And Speed On Live Sales Calls
Sachin Bhat, Co-Founder and CTO at 1mind, explains how splitting an agent into single-job sub-agents keeps it accurate on live sales calls as its range of tasks grows.

AI Belongs in the Workflow Only After the Workflow Is Rebuilt for It
Brands are racing to add AI as audiences sour on AI-made content. 1021 Creative's Alison Murdock says redesign the invisible work first and keep the human voice audiences trust.

Every Buyer Can Now Get a Demo, Whether Sales Qualifies Them or Not
Sachin Bhat, Co-Founder and CTO at 1mind, on what replaces lead scoring when buyers arrive informed and want hands-on access on the first call.

On Live Sales Calls, AI Gets 200 Milliseconds to Sound Human
Human turn-taking runs on a reflex clocked in milliseconds. A voice AI's real test isn't whether it can talk but whether it can take a turn on human time.
.webp)
69% of B2B Buyers Now Use Sales Reps to Validate AI Research, New Data Shows
Buyers are running the journey themselves and calling in humans at decisive moments. That redraws the seller’s job around what AI can’t provide: accountable judgment.

Knowing When Not To Add Another Agent Becomes The Core Skill In Building Reliable AI
Cognition co-founder Walden Yan says the reflex to add another agent is what makes AI systems fragile, and reliability comes from controlling context.

Conductor, Not Reviewer: Klaviyo's CMO Wants to Retire the Term 'Human in the Loop'
Jamie Domenici, Chief Marketing Officer at Klaviyo, says the shift to autonomous agents hands marketers the baton and raises what the job demands.

Software Buyers Route Shortlist Research Through Chatbots Before Sellers Reach Them
G2's CMO Alexandra London says vendors are ranked in conversations they never see, which puts their public record in charge of the outcome.

One in Five B2B Sellers Will Face Quote Negotiations Led by AI Buyer Agents This Year
With commerce protocols live from Google and OpenAI and venture money pouring into procurement agents, machine-to-machine buying has moved from thought experiment to roadmap.

Enterprise AI Agent Ambitions Are Running Far Ahead of Actual Deployments
Only 17 percent of organizations have agents deployed while more than 60 percent plan to within two years, the steepest ambition curve on the hype cycle.

Gartner Expects More Than 40% of Agentic AI Projects to Be Canceled by 2027
Runaway costs, unclear value, and thin engineering are starting to separate real autonomous systems from demos with a subscription price.

Purpose-Built Sub-Agents Hold Accuracy And Speed On Live Sales Calls
Sachin Bhat, Co-Founder and CTO at 1mind, explains how splitting an agent into single-job sub-agents keeps it accurate on live sales calls as its range of tasks grows.

AI Belongs in the Workflow Only After the Workflow Is Rebuilt for It
Brands are racing to add AI as audiences sour on AI-made content. 1021 Creative's Alison Murdock says redesign the invisible work first and keep the human voice audiences trust.

Every Buyer Can Now Get a Demo, Whether Sales Qualifies Them or Not
Sachin Bhat, Co-Founder and CTO at 1mind, on what replaces lead scoring when buyers arrive informed and want hands-on access on the first call.

On Live Sales Calls, AI Gets 200 Milliseconds to Sound Human
Human turn-taking runs on a reflex clocked in milliseconds. A voice AI's real test isn't whether it can talk but whether it can take a turn on human time.
.webp)
69% of B2B Buyers Now Use Sales Reps to Validate AI Research, New Data Shows
Buyers are running the journey themselves and calling in humans at decisive moments. That redraws the seller’s job around what AI can’t provide: accountable judgment.

Knowing When Not To Add Another Agent Becomes The Core Skill In Building Reliable AI
Cognition co-founder Walden Yan says the reflex to add another agent is what makes AI systems fragile, and reliability comes from controlling context.

Conductor, Not Reviewer: Klaviyo's CMO Wants to Retire the Term 'Human in the Loop'
Jamie Domenici, Chief Marketing Officer at Klaviyo, says the shift to autonomous agents hands marketers the baton and raises what the job demands.

Software Buyers Route Shortlist Research Through Chatbots Before Sellers Reach Them
G2's CMO Alexandra London says vendors are ranked in conversations they never see, which puts their public record in charge of the outcome.

One in Five B2B Sellers Will Face Quote Negotiations Led by AI Buyer Agents This Year
With commerce protocols live from Google and OpenAI and venture money pouring into procurement agents, machine-to-machine buying has moved from thought experiment to roadmap.

Enterprise AI Agent Ambitions Are Running Far Ahead of Actual Deployments
Only 17 percent of organizations have agents deployed while more than 60 percent plan to within two years, the steepest ambition curve on the hype cycle.

Gartner Expects More Than 40% of Agentic AI Projects to Be Canceled by 2027
Runaway costs, unclear value, and thin engineering are starting to separate real autonomous systems from demos with a subscription price.